Case Study
MARK'R
Embedding real-time annotation into online film streaming. Allowing fans to comment on, save, and compile their favorite film scenes to reflect on and share with others.
Tools used -
Figma · Cursor · Claude Code
Timeline -
1 month
Team -
Solo!! (product, design, build)
Overview
Context
Streaming platforms prioritize saving shows and movies, but overlook how users capture and revisit memorable moments
The Goal
Design an intuitive bookmarking experience, saving key moments and adding annotations, that feels effortless
My Impact
Defined product direction, interface design, currently developing first version
🛠️ Development disclaimer!
This project is currently under development, check back later to see the finished product!
Inspiration
I wanted to save the moment, not the whole show
Streaming platforms have become incredibly good at helping us save what we want to watch. They haven't really considered what we actually remember.
I started noticing this while watching shows myself, as a film fanatic. Every time a line of dialogue, a beautifully shot scene, or a funny moment stood out, I instinctively wanted to save that moment, not the entire series. My only options were taking a screenshot, writing down the timestamp somewhere else, or hoping I'd remember where it happened. Additionally, there are so many streaming platforms it seemed impossible to recall which platform, which series, which episode, and which timestamp the scene I wanted to revisit was located at.
Platforms like Netflix and Hulu already solve the problem they're designed to solve. "My List" keeps track of what you want to watch. But there was a gap between saving content and saving memories within that content.
That became the opportunity behind Mark'r.
Idea
Designing around moments
Mark'r is a browser extension that lets users bookmark a specific timestamp while streaming, attach a quick note, and revisit every saved moment from one central library.
The experience revolves around three lightweight actions:
Save
Capture the platform, title, and exact timestamp without interrupting the viewing experience.
Annotate
Add just enough context so "that scene" still makes sense weeks later.
Return
Browse every saved moment and jump directly back to where it happened.
The challenge was designing something that is almost disappears to not disrupt the viewing experience. Saving a moment should feel as effortless as pausing a video.
Define
A product living outside a streaming platform
One insight kept resurfacing throughout the project: this feature doesn't really belong to any streaming service: Every platform encourages users to build their library of shows. None are incentivized to help users build their own library of meaningful moments across multiple services.
Thinking about the problem from the viewer's perspective instead of the platform's completely changed how I approached the product. Rather than asking, "How should Netflix let users bookmark scenes?" the question became, "What would the ideal experience look like if streaming platforms didn't matter?"
That shift is what shaped Markr into a cross-platform browser extension instead of another feature concept.
Design
The MVP
Like most side projects, the list of ideas grew much faster than the product itself: Collections. Tags. Shared playlists with friends. End-of-year recaps. Recommendation feeds.
They were all exciting ideas, but I wanted to focus on the following key functionalities as the core of the product.
Save timestamps while streaming
Add commentary to the saved scene
Store scenes in one library
Return to continue watching
The Final Design
MARK'R
A in-stream bookmarking tool for your favorite film moments
By reorganizing existing course information around students' mental models, the redesigned experience helps students:
Future Direction
Building up a film-loving community
After validating the core save-and-return experience, future iterations will focus on making saved moments easier to organize and rediscover through collections, folders, tagging, and improved search.
Longer term, I'd like to explore features that make the library more personal and social, such as shared collections, a yearly "Wrapped" of saved moments, and collaborative experiences between friends!
